Marketing Your Product

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Every business needs to start somewhere.  Some of the best small business ideas begin right where they're at.  For many of us, learning how to start a business begins with things we are familiar with. Building trust with your target audience is key.

1. Always stay on the cutting edge! Whether it’s a new product, a new display, or a new concept, customers love to find things that are new and unique!! 
2. Keep the things that are selling well, and rotate out those that are not. 
3. Keep products updated.  
4. Keep up with the latest trends 
5. Gift trends go in and out all of the time. Shop around and be watching for those trends. Instagram, Pinterest, is a great market for what’s trending. 
6. Keep up with multiple types of media. Sayings trending from hit movies, songs, authors, videos - catch and keep the interest of customers.
7. Keep quotes, lines, sayings and phrases updated. Always keep up on new sayings. 
8. Copying another vendor’s product is not hip nor good etiquette. 
9. Research your audience. Do your homework, find out and target the audience of the area,  cultural trends, and demographic.  Is your demographic mainly female, married with children, in the 30 to 40 year range?  Tailor your products toward the interests of your targeted audience at every event. 
10. Be aware that some items may saturate the market.  
11. Do your homework on pricing. Demand is what sets the price. The higher the demand, the the higher the price range may go. Do a survey, research, shop around, visit other markets and events, ask others, find out what others may price their product at or price similar types of products to get a feel and range of the demand and pricing.  Your target audience sets the demand. Know your audience; know your price.
12. Be flexible and ready to change with demand and trends. Price things according to these changes.
13. The price of what people will pay for the same product depends on your targeted audience and your established trust with them.  New vendors, or newer market coordinators may benefit to price things a little lower, to attract the demand.  In General, lower priced items almost always sell well,  However, keeping a balanced variety of prices on items, gives you options and room to compensate to offset sales in different areas of your products or business. 
14. Self-Check-Out is, for many vendors, an attractive form of monetary transaction. Vendors can have a level certainty and feel of total control over their final checkout interactions with customers. Vendors may feel the need to answer last minute questions, put in their personal touch and signature customer service with their patron: from the time customer visits their booth, up until the final sales, and the leaving of their store. Self Check Out lets the vendor have the last impact and impression on their valuable customer. 
15. More Tips are on the Way! Stay tuned!
16. Let us know what you think! We're ready to listen to our suggestions!